Morocco Mall continues to make global headlines. After winning a Guinness World Record™ in November, and after the spectacular opening ceremony with special guest Mega Star Jennifer Lopez, the project has won the prestigious MIPIM Award 'Best Shopping Centre' at MIPIM in Cannes in early March 2012. The award, one of the most important in the Retail and Property Industry, is testimony to Morocco Mall’ success, only just 90 days after the project opened its doors to the public.
The Award, which received entries from over 50 countries in 11 categories, saw fierce competition between many respected Architecture firms, amongst them Foster & Partners, Atelier Jean Nouvel and AEDAS, who battled it out in two rounds. The first round was decided by a jury panel of industry experts, who have chosen 3 finalists in each category. In the final round, the public at MIPIM, some 20,000 delegates, voted for their favourite project, which saw Morocco Mall beat its two competitors from Hong Kong and Seoul, South Korea. During the award ceremony at the famous ‘Palais des Festivals’ in Cannes, Morocco Mall was commended for its outstanding architecture, intelligent retail mix and for the positive contribution the mall makes to the Moroccan economy and the Country’s standing in the world.
Morocco Mall, which borders the Atlantic Ocean on the Casablanca Corniche coast, is the first and only destination mall in the Mediterranean and Africa. It stretches over 10 hectares (24,700 acres) with 250,000m² (2,691,000 sq. feet) of construction, 30,000m² (323,000 sq. feet) of outdoor space and 14,000m² (150,694 sq. feet) of landscaped gardens. With 70,000m² (753,500 sq. feet) of commercial space over 3 levels and 350 stores, Morocco Mall brings together 600 brands of a large variety, many of which opening a store in Africa for the first time such as: Galeries Lafayette, FNAC and IMAX cinema..